Market research is a crucial step in the startup of your business. This is what will confirm or disprove the viability of your project.
Three factors must be taken into account when conducting your market research: the market in general, your target customers, and your competition. The goal of the exercise is to collect enough information on these three elements to be able to analyze them. That way, you will get a comprehensive picture of the situation in which your new business project or company will be established.